Marketing strategy that earns attention. Creative that performs.
18+ years driving real results — from $35M global campaigns to $0-budget breakthroughs. I help brands clarify their message, sharpen their voice, and build marketing that moves the needle.
Brand Strategy • Content • Design • Campaign Execution
Trusted by brands big and small.
What I do - and how I do it.
I help businesses clarify their message, sharpen their brand, and build marketing that actually moves the needle. Whether you need a strategic partner thinking three steps ahead, a creative director executing the vision, or both — that's what I bring.
Strategy
Brand positioning, messaging frameworks, go-to-market planning, content strategy, and competitive analysis. The thinking that makes everything else work.
Design & Creative
Visual identity, social content, websites, marketing materials, and campaign creative. Beautiful work, rooted in strategy.
Execution
Social media management, content production, campaign rollout, and ongoing creative support. Plans only matter when they're done well.
Real numbers. Real results.
850K
Organic views generated across 3 brands in 7 months
5,667%
Increase in social engagement (with $0 ad spend)
$421 M
Annual revenue driven through strategic marketing leadership
3,123
Books raised for foster youth on a $0 budget
Recent work case studies.
Auburn Education Foundation Education Non Profit
Took over a quiet social presence and grew it into Auburn's most-followed education nonprofit. 420K views, +521% engagement, +417% follower growth in just 7 months with zero ad spend.
Cayuga Corner Blog Initiative Cayuga Centers National Foster Care Agency
Built a content engine from scratch that grew organic blog readership 258% and positioned the org as a trusted national voice on foster care.
Post Realty Social Media Todd Post Real Estate
Launched a new organic social media strategy in January 2026 delivering 361K views, 140% growth in content interactions, 65% increase in page visits and 64% increase in follower growth directly contributing to client sales activity.
18+ years of marketing experience — from MGM, Paramount, and DreamWorks campaigns to nonprofits, real estate, and growing businesses today. I work directly with my clients. No agency layers, no junior designers, no getting passed around.
I love to work and live creatively (and strategically).
Hi, I'm Allyssa — the real person you'll actually work with.
Who I work with.
Growing Companies & Marketing Departments
Need senior strategic leadership without the cost of a full-time hire? I work as a fractional partner or project lead.
Entrepreneurs & Personal Brands
Building something new and need a strategic partner who can both think and make? I've got you covered.
Nonprofits & Mission-Driven Organizations
Doing important work and need marketing that earns attention without burning your budget? Let's talk.
Local & Small Businesses
Tired of stock-photo social and want marketing that actually represents you? I work with Auburn-area businesses and beyond.
Curious if we’d be a good fit?
No pressure, no sales pitch. Just send me a note about what you’re working on, and I’ll get back to you within two business days.