I help brands say something worth paying attention to.
For nearly two decades, I've worked at the intersection of strategy, storytelling, and audience psychology — helping businesses, nonprofits, and entrepreneurs cut through the noise and connect with the people they're trying to reach.
My philosophy.
Marketing is fundamentally about attention — earning it, holding it, and turning it into something that matters. Most marketing fails not because of bad design or weak strategy, but because it never reckons with what audiences are actually paying attention to, what they're skeptical of, and what makes them care.
My approach starts there. Before we talk about channels, content, or creative, we talk about the audience: what they're up against, what they trust, what they tune out, and what would make them stop scrolling. Everything else flows from that.
The best marketing isn't louder. It's more clear-eyed about who it's for, and more honest about why it should matter to them.
How I got here
I came up in entertainment marketing — leading global campaigns for studios like MGM, Paramount, DreamWorks, and STX. I directed creative teams, managed budgets at scale, and learned how to build campaigns that competed for attention against everything else on screen, in print, and on the shelves.
Entertainment teaches you something quickly: attention is earned, not assumed. Audiences are overwhelmed, distracted, and skeptical. Brands that succeed are the ones that understand how to create real connection, real clarity, and real momentum — not just noise.
Today, I bring that same thinking to nonprofits, real estate brokerages, growing businesses, education foundations, and entrepreneurs — organizations that often don't have the budget of a Hollywood studio, but absolutely deserve the same caliber of strategic thinking. The categories change. The discipline doesn't.
What I care about
A few things that show up in nearly everything I do:
Strategy before craft
Beautiful work that doesn't serve a strategy is decoration. Strategic work that doesn't get made well never reaches anyone. I believe both matter, in that order. Every design choice should be backed by a reason — what audience, what message, what outcome.
The brands I work with should sound like themselves — not like a category. That means doing the harder work of finding the specific voice, point of view, and personality that makes a brand recognizable, not a generic version of "professional" or "approachable" or "trustworthy."
Brand voice that's actually ownable
Marketing that respects the audience
Manipulation might work in the short term. Trust compounds. The strongest brands aren't the ones with the loudest marketing — they're the ones whose audience feels genuinely understood. That's what I try to build, every time.
Beyond the work
I travel between Auburn, NY and Los Angeles, raising kids and our beloved pets. I co-produced the indie film Rosé All Day. I serve on the boards of The Giving Station LA, Auburn Education Foundation and help local community organizations like Job Hive, and Zonta Club of Auburn — work I take seriously because nonprofits deserve the same caliber of strategic marketing as for-profit brands.
When I'm not working with clients, I'm probably cooking (or eating), painting (my first creative love), in my garden, or dreaming up a new pitch for a movie or television series. The creative life and the professional life feed each other — and the best client work usually happens when both are healthy.
Curious if we’d work well together?
No pressure, no sales pitch. Just send me a note about what you’re working on, and I’ll get back to you within two business days.